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Starting-Up the 'Outside In' Blog

As Winston Churchill had famously spoken about 'never wasting a good crisis', I am taking some inspiration from the same in the '...

"Social Shopping" is Here!??

I came across this article on Fortune Magazine:
http://postcards.blogs.fortune.cnn.com/2010/02/23/google-vet-snags-a-ceo-job/

The company in focus of the Article is: Polyvore
  • Polyvore invites users to assemble and display collections of items–clothing, shoes, home goods, and more–to see how they look together. For a Polyvore user, the transaction component–buying opportunity on sites like Saks (SKS) or Neiman Marcus or Net-a-Porter–is only a click away.
  • The idea was to marry commerce and community, providing a better visual display than you can find on other websites. Some 6 million unique users visit Polyvore each month, he says, to mix and match items from any online store and create personal collections, or “sets” as the company calls then. Users create 30,000 new sets daily.
This is like "Threadless meets Facebook meets Amazon" to me.
Very Interesting Concept. Very Interesting Company that I will continue to Track.

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