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Starting-Up the 'Outside In' Blog

As Winston Churchill had famously spoken about 'never wasting a good crisis', I am taking some inspiration from the same in the '...

There is No Finish Line

At the launch of this Blog, before I even completely imagine what I intend to post on this Blogpost all the time, only 2 thoughts play in my head:

  • "Stop Talking & Start Doing" (which is a brilliant communication message used by IBM these days)
  • "There is No Finish Line" (a line made so famous by Nike)
Nike's "There is No Finish Line" is one of the best Ad Campaigns that I have come across. Check it out the Video version on Youtube: http://in.youtube.com/watch?v=mEFxdbl2SXc
And check out the description that apparently read on its First ever Print Ad:

There is No Finish Line
Sooner or later the serious runner goes through a special, very personal experience that is unknown to most people. Some call it euphoria. Others say it's a new kind of mystical experience that propels you into an elevated state of consciousness. A flash of joy. A sense of floating as you run. The experience is unique to each of us, but when it happens you break through a barrier that separates you from casual runners. Forever. And from that point on, there is no finish line. You run for your life. You begin to be addicted to what running gives you.
Beating the competition is relatively easy. But beating yourself is a never ending commitment.


I am hoping to stay inspired by this message for a very long time. Cheers!! :)